MEDIA
SIRIUS Canada and CFL Announce Exclusive Agreement
2006-04-24 13:43:58
SIRIUS Canada Inc. and the Canadian Football League (CFL) today announced a national multi-year broadcast and marketing agreement which will see SIRIUS Canada become the Official Satellite Radio Partner of the CFL. Under the three-year agreement, SIRIUS Canada becomes the exclusive North American satellite radio broadcaster for CFL games and content, including the 94th annual Grey Cup to be held in Winnipeg on November 19, 2006. In addition, SIRIUS receives exclusive rights to use the CFL logo and collective CFL team trademarks in marketing and promotional activities across Canada.
As a result of this partnership, CFL fans across North America will be able to listen to live CFL game action on SIRIUS Satellite Radio, the country's leading satellite radio provider with the best and most exclusive sports programming available. Kicking-off at the start of the 2006 season, CFL regular season games, the playoffs and the Grey Cup championship game will be broadcast live on SIRIUS Satellite Radio.
“The CFL is one of Canada's most popular and premier sports brands and we are thrilled to bring it to SIRIUS Satellite Radio,&rdquo said Mark Redmond, President and CEO, SIRIUS Canada Inc. “This agreement with the CFL further enhances SIRIUS Canada's superior sports programming lineup and represents significant strategic value for the company. Sports fans throughout North America can now listen to the CFL on SIRIUS in addition to live play-by-play games of the NFL, NHL and NBA.&rdquo
“We are pleased to be working with SIRIUS Canada as a Canadian leader in sports-focused content for satellite radio,&rdquo said CFL Commissioner, Tom Wright. “Our partnership with SIRIUS Canada provides CFL fans across North America with yet another innovative way to get into the game and cheer on their favourite CFL team."
SIRIUS Satellite Radio is also the Official Satellite Radio Partner of the National Football League and broadcasts the entire NFL regular season, playoff games and the Super Bowl. SIRIUS' NFL Radio channel offers exclusive NFL content with news, features, and a wide-range of other programming.
As a result of this partnership, CFL fans across North America will be able to listen to live CFL game action on SIRIUS Satellite Radio, the country's leading satellite radio provider with the best and most exclusive sports programming available. Kicking-off at the start of the 2006 season, CFL regular season games, the playoffs and the Grey Cup championship game will be broadcast live on SIRIUS Satellite Radio.
“The CFL is one of Canada's most popular and premier sports brands and we are thrilled to bring it to SIRIUS Satellite Radio,&rdquo said Mark Redmond, President and CEO, SIRIUS Canada Inc. “This agreement with the CFL further enhances SIRIUS Canada's superior sports programming lineup and represents significant strategic value for the company. Sports fans throughout North America can now listen to the CFL on SIRIUS in addition to live play-by-play games of the NFL, NHL and NBA.&rdquo
“We are pleased to be working with SIRIUS Canada as a Canadian leader in sports-focused content for satellite radio,&rdquo said CFL Commissioner, Tom Wright. “Our partnership with SIRIUS Canada provides CFL fans across North America with yet another innovative way to get into the game and cheer on their favourite CFL team."
SIRIUS Satellite Radio is also the Official Satellite Radio Partner of the National Football League and broadcasts the entire NFL regular season, playoff games and the Super Bowl. SIRIUS' NFL Radio channel offers exclusive NFL content with news, features, and a wide-range of other programming.
